By Shikala Mwachi, Founder – PSM Consult
Systems, Web & Mobile Applications Expert, SNDBX

In today’s world, customer relationship management (CRM) and automation are essential tools for businesses in Africa. With the right CRM and automation strategies, businesses can increase their efficiency, improve customer service, and maximize their return on investment (ROI).

Onboarding Customers quickly and effectively is crucial for the success of a business.
This process can easily be adopted into the business operations through the use of a suitable CRM that will collect data and make it easier for the team to track and record client information, hence serving them better.

Improved customer relations forms a huge part of every business success.
With advances in technology, automation comes in handy to streamline the customer relations process by making it easier for the business to respond timely and effectively to customer inquiries. Automation can also help businesses to track customer data, allowing them to better understand their customers’ needs and preferences.

Automation also makes it possible for businesses to collect data, and as we all know, data is king!
Businesses are increasingly making use of all the data they collect from their day to day operations to make informed decisions on how to serve their clientele better, how to spend better, how to improve their service/product offering, among other facets. Automation can help businesses to generate reports in a timely manner, allowing them to make informed decisions quickly.

With the right CRM and automation strategies, businesses can Crack the Code to increasing their efficiency, improving customer service, and maximizing their return on investment. By automating the onboarding process, businesses can save time and resources, while ensuring that customers have a smooth and efficient experience.