Set Up
Step 2: Set up
This is where planning how your business will run, risk management, branding and marketing happens. Here are some of the things you should consider when planning how your business will run:
- The business strategy: What are your business goals? How will you achieve them?
- The marketing plan: How will you reach your target customers? What marketing channels will you use?
- The sales plan: How will you generate leads and close sales?
- The operations plan: How will you produce and deliver your product or service?
- The financial plan: How much money do you need to start and grow your business? How will you spend that money?
- The risk management plan: What are the risks to your business? How will you mitigate those risks?
Once you have considered these factors, you can start to develop your branding and marketing strategy. This involves creating a brand identity for your business and developing marketing campaigns to reach your target customers.
Your branding and marketing strategy should be aligned with your business strategy. This means that your branding and marketing should support your business goals and help you achieve them.