This Friday Baraza session was designed to equip you with the knowledge and hacks necessary to conduct marketing in affordable, cheap, and freeways. The goal is for you to walk away with a better understanding of what marketing is and some fundamental tactics for winning the hearts of your customers in a non-traditional and cost-effective manner, which was once known as “guerrilla marketing”.
“If the circus is coming to town and you paint a sign saying ‘Circus coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s tower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations. If you did all of this on purpose, that’s marketing. If the town’s citizens go to the circus, you show them the entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.” – Allan Dib