By Benjamin Luta, Strategy Lead – Fused
The best office that you can ever offer your business is a mind or in some cases minds (a team) that continues to dream, strategize and implement plans. This is contrary to what budding entrepreneurs have on their wish list. Some go to the extent of investing huge sums of money to procure office space at a location they consider prime and then buy furniture and equipment to impress their prospective clients only to end up in a race against time to repay the ‘assets’ they procured.
Of course, the case I have presented is not applicable across the board because there are ventures such as restaurants, jewelry stores, malls, and banks that ‘must’ have that prime location to reach a particular target group. The point here is that the physical office is secondary to the mind office.
Cracking the Code to the best office for operations resides in the mind of the entrepreneur. Each entrepreneur must do everything to make sure his or her mind has the features of a global CEO’s office with the essence, strategy, and operations in place.
‘Every battle is won before it is ever fought’– Sue Tzu